What Google Terms Were Searched Most by Maryland Residents in 2023?

Fact Checked by Pat McLoone

The dramatic circumstances of Buffalo safety Damar Hamlin suffering cardiac arrest during a Monday Night Football game against the Cincinnati Bengals on Jan. 2, 2023, was an extraordinary event that played out on live television.  Fortunately, Hamlin received immediate medical attention, survived his health emergency, and rejoined the Bills this football season.

The moment riveted the attention of viewers and those who learned of it later.  As a result, Damar Hamlin’s name topped the list of Maryland’s most searched terms.  BetMaryland.com - your source for Maryland sports betting - analyzed the most-searched terms in the state from Jan. 1-Dec. 10, 2023. We finalized the Top 10 queries by utilizing the terms that have seen the biggest increase in search volume over the year of 2023.

So, before or after you finalize your bets across Maryland betting apps ahead of this weekend’s NFL slate, read on to see what terms drove the most interest statewide in 2023.

Biggest Increases in Search Volume in 2023

RankTermBiggest % Increase In Searches (2023)
1“Damar Hamlin”+2,450%
4“Weather 10 Days”+1,050%
5”Barbie Movie”+800%
6“Colorado Football”+750%
7“Sound of Freedom”+700%
8“Super Bowl 2023”+550%
9“Daylight Savings 2023”+400%
10“Memorial Day 2023”+300%


Varying Interests Apparent in Search Volume in 2023

The Top 10 list featured personalities, such as Hamlin, a technological innovation, an e-commerce platform, motion pictures, as well as practical news-you-can-use, such as the weather.

Damar Hamlin was the No. 1 most searched term, according to BetMaryland.com’s methodology, with a percentage increase of 2,450% over the period  measured. So far this season, Hamlin has played in four games for Buffalo. He made his first tackle in a game against Denver on Nov. 13.

The No. 2 term was “Chat GPT,” the artificial intelligence software application. As a search term, it had an increase of 1,700%.

The No. 3 search term was Temu.  Temu is an international e-commerce company that sells items at relatively inexpensive prices. It had an increase of 1,100%.

The fourth-most searched term for Marylanders was “Weather 10 Days,” whose usefulness is apparent. That enjoyed an increase of 1,050%.

From the world of entertainment, the term “Barbie Movie” was No. 5 with the pop culture phenomena showing an increase of 800% as a search term.

Sports personality Deion Sanders showed his influence had cultural legs as “Colorado Football” was the No. 6 search term with an increase of 750%. When Sanders became the head football coach at Colorado, his celebrity generated heightened interest among athletes and fans alike.

The No. 7 search term was “The Sound of Freedom,” with an increase of 700%. ”Sound of Freedom”  is a movie that describes a former U.S. government agent’s efforts to save children from human trafficking in South America.

The next three terms were all calendar milestones that occur annually. They were: “Super Bowl 2023” (increase of 550%); “Daylight Savings 2023” (increase of 400%), and “Memorial Day 2023” (increase of 300%).

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A longtime reporter and editor who began writing on casinos and gaming shortly after Atlantic City’s first gambling halls opened, Bill covered the World Series of Poker and wrote a syndicated column on travel to casino destinations for a decade.

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