Baltimore Orioles Sign Maryland Sports Betting Partnership Deal With SuperBook Sports

Baltimore Orioles Sign Maryland Sports Betting Partnership Deal With SuperBook Sports
By Christopher Boan
Fact Checked by BetMaryland.com Staff

For the first time in the franchise’s 100-plus year history, the Baltimore Orioles will have a retail sportsbook at Camden Yards. 

That’s the takeaway from the team’s announcement on Wednesday that it would partner with Nevada-based operator SuperBook Sports on a retail betting lounge at the Baltimore institution. 

The SuperBook lounge is scheuled to open in 2023, subject to licensing and approvals from the Maryland Lottery & Gaming Control Commission and will include food and beverage service and lounge seating so customers can comfortably place bets. 

The state is now targeting mobile Maryland sports betting to launch in time for the Super Bowl in February,

Baltimore is currently fighting for an American League Wild Card playoff spot after recent years of losing seasons. The sports betting partnership also comes at a time when the Angelos family, owners of the team, are fighting in court over ownership of the Orioles and of the law firm headed by Peter Angelos.

Orioles Looking to Build Fan Engagment

The addition of the SuperBook facility is a no-brainer for the Orioles, according to T.J. Brightman, who serves as the team’s vice president/chief revenue officer. 

“The Orioles are thrilled to partner with SuperBook to enhance our gameday experience with the introduction of their first-ever on-premises sports lounge,” Brightman said in the release. “While our organization is striving to build the next World Series contender in Charm City, we are constantly exploring unique opportunities to engage with Birdland’s diverse fanbase and welcome new visitors to downtown Baltimore.

“The addition of a SuperBook sportsbook only reinforces our iconic ballpark’s standing as one of the premier entertainment destinations in the region.” 

What SuperBook Sports Adds to Maryland Sports Betting Scene

SuperBook Sports could bring a lot to the Maryland sports betting app market once it launches. But first will be a retail betting lounge. The Vegas mainstay, which has operated in Nevada since 1986, has quickly established itself as a mobile sports betting power in states like Arizona, Colorado, New Jersey, and Tennessee, where the company has a betting presence.

In Arizona, for instance, SuperBook Sports has raked in the ninth-largest piece of the state’s sports betting handle, at just over $8 million over six months of operation. 

The ability for SuperBook Sports to take what it has learned in the markets it operates in, such as Arizona, and apply that to a new and emerging one like Maryland’s is tantalizing for the company, according to Kristin Mackey, who serves as SuperBook Sports’ vice president of marketing. 

“SuperBook Sports is excited about this partnership with the Baltimore Orioles,” Mackey said in the press release. “The heritage and tradition of the Orioles brand fits perfectly with the SuperBook brand. To be a part of ‘The Ballpark That Forever Changed Baseball’ is an honor, and we look forward to bringing a one-of-a-kind sports lounge experience to fans. The future of the Orioles is bright, and we look forward to continuing to grow together for years to come.” 

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Orioles Join List of Maryland Teams With Retail Sportsbooks

The Orioles' announcement comes on the heels of the state’s decision to award a facility sports betting license to the Washington Commanders of the NFL, via Maryland Stadium Sub LLC. 

The NFL squad is the only Maryland professional sports team to receive such a license from the commission, though the Orioles could very well join them soon. 

And it shouldn't be long before the Baltimore Ravens and M&T Bank Stadium apply for a facility license. The team already has gaming partnerships in place with BetMGM Maryland and Caesars Maryland.

Having won two Super Bowls in 20 years in Baltimore, Maryland NFL betting on the Ravens is sure to be popular when online sports betting joins retail sports betting in the state.

 

 

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Christopher Boan writes for BetMaryland.com and has been covering sports and sports betting for more than seven years, with experience at ArizonaSports.com, the Tucson Weekly and the Green Valley News.2021-08-02

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